Investment Jewellery: Tips on How to Invest in Jewellery Like a Pro
Investing in luxury designer jewellery requires careful consideration, especially in today’s market where many brands advertise ‘investment jewellery’, but in reality they just sell empty words. To invest like a pro, it’s essential to look beyond the hype and focus on what truly holds long-term value.
1. Search for Limited Edition Jewellery
AVOID MASS-MARKET LUXURY BRANDS
Brands like Cartier, Tiffany & Co. and Van Cleef & Arpels are often marketed as investment pieces, but they produce limitless quantities of the same designs. This mass production dilutes rarity and limits appreciation in value. True investment pieces are not mass-produced. They are limited edition jewellery pieces, often with around 10 items in existence.
2. Search for Strong Philosophy
INVEST IN VISION
True investment value lies in the message behind the craft. Look past simple aesthetics. Find designer with a distinct style, that is hard to replicate. Investment masterpieces shaped by ideas and concepts carry an intellectual heritage. Often such conceptual designer pieces hit billions in auctions.
3. Search for Large Pieces
EMBRACE DESIGN AND FORM
In jewellery investment, bold, yet intricate designs are key. Search for designer statement jewellery, where large, complex forms allow the artist to showcase true mastery. Avoid minimal, basic designs. Opt for sculptural creations where the artist has crafted a true masterpiece. These exquisite pieces are more likely to appreciate in value, making them a wise investment.
4. Invest in Innovation
EMBRACE THE NEW
Innovation shapes the future of jewellery. Invest in futuristic jewellery pieces that push boundaries and explore new ideas. Look for designs that break from tradition, using fresh techniques and bold concepts. These innovative pieces are more than trends — they’re the future classics.
5. Steer Clear of Diamonds
LUXURY OF THE PAST
Diamonds may have been a symbol of luxury in the past, but with advancements in technology, lab-grown diamonds are now indistinguishable from natural ones. This has caused De Beers’ market value of diamonds to decline, making them a poor investment choice.
6. Pearls Are Not a Good Investment
FADED LUXURY
Historically harvested from the Persian Gulf, natural pearls were once symbols of supreme wealth. Their elite status collapsed when the mass cultivation of pearls flooded the global market. This cultured pearl revolution permanently compromised their rarity. Additionally, pearls naturally deteriorate and lose their luster. So pearls are an unstable investment choice.
7. Wear Your Investment Jewellery
YOU ARE THE VALUE
8. Which Piece is the best to invest?
FOLLOW YOUR HEART
When deciding which piece to invest in, the best advice is to follow your heart. Choose jewellery that resonates with you on a personal level, that speaks to your sense of style and individuality.
Shop limited edition investment jewellery by Floa Design
Floa Design offers a rare opportunity to invest in limited-edition architectural creations. Every design is limited to 10 pieces. Every piece has a strong design philosophy developed over years by a visionary architect. To elevate your investment, each piece can be crafted in solid gold or sterling silver upon your request. To increase the investment value even more, you can engrave your name or other meaningful words.
