Floa Design Luxury Jewellery in Schön! Magazine
Enjoy our Floa Design luxury jewellery shining in the latest Schön! Magazine editorial. Explore the refined silver statement pieces styled alongside fashion houses like Prada and Jil Sander. Dive into the dreamscape captured by Gin Sadau and styled by Emilija Kalis. This dreamy visual story explores the concept of fluid memory and how it influences who we are today.
The Fluidity of Memory
The editorial shoot is inspired by the idea that our memories are fluid. The memories have an elastic form that is constantly influenced by time. As the time passes, our mind constantly cuts memories into fragments and re-stitches most important pieces back together.
Jewellery as an Anchor
There is a connection between the fluid memories and the solid objects we carry. While the editorial’s dreamscape story reminds us that memories naturally drift and deform, a piece of jewellery remains a constant. It is a physical “anchor” that holds a specific moment in place, even as our perception of the past blurs.
Visual Autobiography
As our memories change, the things we wear define who we are. Sculptural jewellery allows us to “stitch” our personality together, keeping us grounded in the present.
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Credits
Produced for: Floa Design
Photography & Art Direction: Gin Sadau
Fashion & Art Direction: Emilija Kalis
Talent: Ugne & Gryte
Make up: Juste Vaskeviciute
Set Design: Guoste Marija Ringelyte
Fashion Assistant: Emilija Eidukaityte
Published in: Schön! Magazine