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Investment Jewelry: Tips on How to Invest in Jewelry Like a Pro
Investment jewelry requires careful consideration, especially in today’s market where not everything advertised as "investment-worthy" truly is. To invest like a pro, it’s essential to look beyond the hype and focus on what truly holds long-term value.
1. Avoid Mass-Market Luxury Brands
SEARCH FOR LIMITED EDITIONS
Brands like Cartier, Tiffany, and Van Cleef & Arpels are often marketed as investment pieces, but they produce limitless quantities of the same designs. This mass production dilutes rarity and limits appreciation in value. True investment pieces are unique and not mass-produced.
2. Steer Clear of Diamonds
Diamonds may have been a symbol of luxury in the past, but with advancements in technology, lab-grown diamonds are now indistinguishable from natural ones. This has caused the market value of diamonds to decline, making them a poor investment choice. Instead, focus on design that resonates with you.
3. Pearls Are Not a Good Investment
Pearls, while beautiful, are also easy nowadays to cultivate. Over time, all natural pearls will deteriorate, losing their luster and value. They are not a stable investment.
4. Invest in Vision
SEARCH FOR STRONG PHILOSOPHY
FLOA Design is founded on the belief in strong, powerful, ambitious women. Each piece of jewelry celebrates women's resilience and creativity, inspired by the trailblazing spirit of Zaha Hadid. Our designs aren’t just accessories; they’re symbols of empowerment and catalysts for change. When you invest in FLOA, you’re investing in women’s potential and honoring their role in shaping the future.
5. Invest in Innovation
EMBRACE THE NEW
Innovation shapes the future of jewelry. Invest in pieces that push boundaries and explore new ideas. Look for designs that break from tradition, using fresh techniques and bold concepts. These innovative pieces are more than trends—they’re the future classics.
6. Embrace Design and Form
SEARCH FOR LARGE PIECES
In jewelry investment, bold, intricate designs are key. Statement pieces with large, complex forms allow artists to showcase their mastery. Avoid minimal, basic designs—opt for creations where the artist has crafted a true masterpiece. These unique pieces are more likely to appreciate in value, making them a wise investment.
7. Wear Your Investment Jewelry
YOU ARE THE VALUE
Jewelry is meant to be worn, not stored away. When you wear your statement pieces, you infuse them with your personal story, adding emotional and historical value. This lived-in quality can actually enhance the value of the piece over time, as it becomes a part of your legacy.
8. Which Piece is the best to invest?
FOLLOW YOUR HEART
When deciding which piece to invest in, the best advice is to follow your heart. Choose jewelry that resonates with you on a personal level, that speaks to your sense of style and individuality.
FLOA Design offers a rare opportunity to invest in pieces that are not only beautiful but also have the potential to appreciate in value due to their exclusivity and artistry. Wear your investment jewelry proudly, and watch it grow in both personal and financial worth over time.
